Kev lag luam 3D luam tawm cov hniav nyiaj hniav kub tau txhim kho sai rau tus kheej, loj- teev ntau lawm, thiab tag nrho- kev lag luam saw txuas. Suav lag luam loj yog kwv yees kom tshaj 18.3 billion yuan nyob rau hauv 2026, sawv cev rau ib xyoo - ntawm - xyoo loj hlob ntawm 42.3%.
Core Trend Analysis:
Customized Customization Ua Tus Qauv Kev Noj Qab Haus Huv: Cov neeg siv khoom xav tau, tshwj xeeb tshaj yog cov newlyweds, rau customized kab tshoob rings thiab commemorative hniav nyiaj hniav kub yog surging. Nyob rau hauv 2025, 63.7% ntawm newlyweds yuav tsum xaiv customizable 3D luam ntawv kub / platinum rings. Cov khoom lag luam xws li Chow Tai Fook thiab Chao Hongji twb tau siv "huab tsim + instant luam ntawv" kev cob qhia hauv lawv cov khw muag khoom tseem ceeb thoob teb chaws, ua tiav cov txheej txheem kaw - voj voog ntawm "ntawm- qhov chaw scanning- qauv- luam tawm - khaws cia."
Technological maturity Drives nqi txo thiab kev txhim kho Precision: Domestic hlau 3D tshuab luam ntawv (xws li BLT thiab Farsoon Technologies) muaj nws tus kheej tswj cov khoom tseem ceeb, ua rau ib tug 38% txo nyob rau hauv cov khoom procurement nqi piv rau 2022. Farsoon Technologies 'FS200M{18} cov khoom luam ntawv zoo dua qub ± 0.015mm, ua tiav cov txiaj ntsig ntawm 92.7%, thiab txo cov nqi ntawm cov khoom me me -batch cov hniav nyiaj hniav kub zoo nkauj los ntawm 28.3%.
Kev lag luam saw tau muab faib kom meej meej, thiab kev pabcuam ecosystem tau zoo.
Upstream: Lub zos tus nqi ntawm cov khoom siv thiab cov ntaub ntawv tau nce, nrog Guizhou Platinum Kev Lag Luam tuav ib qho 47.1% kev ua lag luam nyob rau hauv 18K kub spherical hmoov teb.
Midstream: Cov kev pabcuam thev naus laus zis sib koom ua ke (xws li Guangyunda thiab Liantai Technology) muab ib qho - nres OEM cov kev pabcuam los ntawm kev ua qauv rau kev tshaj tawm - ua haujlwm, nrog cov txiaj ntsig tag nrho ntawm 48.6%.
Hauv qab: Kev nce qib ntawm hom khoom lag luam- rau- tus neeg siv khoom (DTC) qauv; Chao Hongji's "inplus" sub-brand ua tiav online customization cov nyiaj tau los ntawm 920 lab yuan hauv 2025, nrog rau cov neeg siv khoom lub neej tus nqi (LTV) 2.8 npaug ntawm cov kev cai ib txwm muaj.
